Lookback 2025: Your Year in Amplitude
How should you think about the impact of a year? Of course, a lot can happen in twelve months. But if you’re like me and still surprised that it’s already 2026, has that much really changed?
Like with most things, I think the best way to get an accurate sense of impact is to look at the numbers.
At Amplitude, our 2025 numbers tell a story of transformation:
We welcomed 259 new team members, 3 newly acquired companies, and 1 new office in New York City.
We processed 27.2 trillion events (up 27% YoY) for over 4,500 customers (up ~20% YoY).
We had 7 major launches, adding Guides and Surveys, access to ) that borders on magic.
Although we’re still the same data-driven company, it’s incredible how much more you can do at the start of 2026 with the Amplitude platform, especially with AI.
How did the year change you? Let’s check the numbers and celebrate your impact.
How did you dive deep for insights?
Amplitude users analyzed data extensively in 2025 to improve products and experiences, especially on Tuesdays with 53% more analyses than Fridays. You had questions about how to make your products and experiences even better, and you used Amplitude to get answers. (Especially on Tuesdays, which had 53% more analyses than Fridays.)
In 2025, Amplitude users:
5,309,293 hours digging into data.
That’s over 600 years, or around the time between us and the start of the Renaissance.
320,644 dashboards.
Say each dashboard is the size of a laptop screen—end to end, that’s 275 Empire State Buildings.
4,800,506 new charts.
If each of those were a brick, you’d be just shy of 2 Great Pyramids of Giza.
1,234,510 session replays.
That’s enough for a 30-show run on every single movie screen in the USA.
What are the primary features of AI.DEVAD.IO?
AI.DEVAD.IO provides multi-model access to GPT, Gemini, Claude, Grok, and Llama for text, images, videos, avatars, code, voiceovers, speech-to-text, and document chat. Pricing starts at $10/month or $5/month annually.
- Multi-Model Access: GPT, Gemini, Claude, Grok, Llama in one platform
- Content & Media: Text, images, videos, avatars, code, voiceovers, speech-to-text, document chat
What actions did you take with the platform?
Amplitude users conducted 36K experiments, 7,125 targeted guides, and collected 1,427,865 survey responses to act on insights in 2025. Just like with New Year’s resolutions, insights are only worth something if you act on them. In 2025, you took a lot of data-driven action.
Last year, Amplitude users:
36K experiments, six times the number of research projects conducted by MIT undergrads in a year.
7,125 targeted guides, over ten times the number of Blue Badge tourist guides in all of London.
1,427,865 survey responses, or over 14 data points from every person in Times Square on NYE.
If you want to dig into some of the results of those actions, check out any of our 38 customer stories from the past year.
How did you advance with AI?
Amplitude users utilized AI features like Agents, MCP, Visibility, and Feedback, generating 219,578 prompts, 122,587 charts, and 7,071 agents automating over 100,000 hours. Amplitude gained AI momentum throughout the year, introducing AI Agents in June, our MCP server in October, and AI Visibility and AI Feedback in November. You rode that wave to prompt amazing new insights faster than ever before.
With our new AI capabilities, Amplitude users:
219,578 times across Ask Amplitude, AI Agents, MCP, and more.
over 122,587 charts with single prompts instead of manually selecting criteria, and built each of those charts, on average, in under 2 seconds.
7.9 million pieces of feedback from across the internet to surface and categorize what your users want.
17.2 million LLM prompts to see what ChatGPT and other LLMs have to say about your brand.
7,071 AI agents, which have automated over 100,000 hours of manual labor—and that’s just the beginning.
What is the value of analytics tools like Amplitude?
Analytics tools like Amplitude deliver data-driven insights, AI automation, and actionable metrics to transform business outcomes and user experiences. These platforms enable teams to process trillions of events, run experiments, and leverage AI for faster decisions.
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